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Digital Catapult

DIGITAL CATAPULT

Digital Catapult supports and promotes digital innovation and transformation to drive growth in the UK economy. They bridge the gap between research and industry to help UK businesses deliver smarter, faster and more efficient solutions and open up new markets. Their innovation programs and facilities foster innovation and speed up the adoption of advanced digital technologies, helping UK businesses compete globally.

Industry // Technology + Innovation
London, England, United Kingdom


ROLE //

Design Consultant

Using the principles of emerging technologies, such as 5G for Shared Experiences and various research methods and analyses, DIVEX, a Waterproof Scuba-diving Mask with immersive and interactive mobile application, was created that would serve as a bridge between Travel, Technology and Culture industries to enable underwater adventure seekers to share their experiences and lifestyle with loved ones. This product and solution meets an unmet demand by merging immersive and interactive technology with real-time video to share on-site experiences, for anyone, anywhere.

CLIENT OBJECTIVES //

  • Use of 5G technology for shared experiences

  • Create a social platform that underwater adventure seekers can share their lifestyle and experiences with loved ones

  • Create an innovative solution that merges Travel + Technology + Culture

RESEARCH METHODS //

  • Consumer + Audience Research

  • Market Research

  • Competitive Analysis

  • Landscape Analysis

  • Trend Forecasting

SKILLS //

  • Market + User Research

  • User Experience (UX) & User Interface (UI) Design

  • Product Design

  • Trend Forecasting

  • Creative Strategy + Innovation

  • Human-Centered Design (HCD) & Design Thinking Rationale

  • Design Management

  • Business Development

 

DEVELOPMENT PROCESS //

 

TARGET AUDIENCE //

  • Solo Travelers

  • Adventure Seekers

  • Scuba Diver

BENEFICIARIES //

  • Certified Scuba Divers

  • Prospective Scuba Divers

  • Family + Friends

BENEFITS //

  • Live Stream - Little-To-No Delay, Latency Increased Speed, Capability
    and Reliability

  • Educational Information – Shared Knowledge

  • Shared Emotion

  • Traveling without borders – Immersive Experiences

  • Underwater Function

  • Security

MARKET RESEARCH //

  • VIRTUALDIVE.COM – Interactive Virtual Dive Sites

  • EXPLORE.ORG – Live Cams

  • iMARECULTRE – Immersive technology & Augmented Reality as tools to raise awareness and access to European underwater cultural heritage

  • MERRELL TRAILSCAPE – Virtual Hike

COMPETITIVE + LANDSCAPE ANALYSIS //

  • Spectacles By Snap, Inc. – Record Snapchat video from glasses

  • Samsung Gear 360 – Live Video

  • GO PRO – Live Video + HD Camera

VALUES (4PS) + TREND FORECASTING //

  • PROFIT – Digital Transformation (Fast & Accessible Anywhere; Multi-channel)

  • PEOPLE – Lightweight Nomads (Global Citizens)

  • PLANET – Connected Lifestyles (IoE + Meaningful Analytics)

  • PURPOSE – Meaningful Experiences (Authentic Storytelling)

RISKS //

  • TRUST – New Technologies

  • CONNECTIVITY – Issues at certain depths

RESULT //

  • DIVEX – “Go Deeper”

  • Waterproof Scuba Diving mask with 360 degree, HD underwater camera with microphone capabilities using real-time 5G technologies


MOBILE PROTOTYPE

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VIDEO