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Fantasia Accessories

FANTASIA ACCESSORIES

Fantasia Accessories is a leading multi-directional fashion and beauty accessory company based in New York City, offering branded, licensed, and private label collections in each of their divisions to the finest specialty stores and mass-market retailers.

Industry // Fashion + Beauty
New York, NY


ROLE //

Art Director | Product Designer

Lead market and user research and utilized competitive analysis and trend forecasting tools to create engaging Product and Package designs for kids and young ladies’ cosmetics, bath, and fragrance brands (Licensed & Non-Licensed).

SKILLS //

  • Market & User Research

  • Trend Forecasting

  • Product Design & Development

  • Packaging & Production Design

  • Art & Creative Direction + Illustrations

  • Marketing

  • Creative Strategy

  • Design Management

  • Brand Development

  • Marketing & Communications

  • Business Development

 

DEVELOPMENT PROCESS //

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RESULT //

Created contextual mood boards and style guides and designed mock-ups, prototypes, line sheets, and production mechanicals to ensure compliance with brand guidelines and seasonal themes.

Extended existing product lines, and innovated new product lines for a variety of mass-level retail clients such as Walmart, Marmaxx, Children’s Place, HEB, and Hot Topic.


BEAUTY & WELLNESS PRODUCT CONCEPTS

MOOD BOARDS + ILLUSTRATIONS

PRODUCT CONCEPTS + LINE SHEETS

PRODUCTION SAMPLES

MOOD BOARDS + ILLUSTRATIONS

PRODUCT CONCEPTS + LINE SHEETS

PRODUCTION SAMPLES

PRODUCT CONCEPTS + LINE SHEETS

PRODUCTION SAMPLES

MOOD BOARD

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PRODUCT CONCEPTS + LINE SHEETS

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MOOD BOARD

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PRODUCT CONCEPTS + LINE SHEETS

Halloween LS_R1

MOOD BOARD

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PRODUCT CONCEPTS + LINE SHEETS

MOOD BOARD

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PRODUCT CONCEPTS + LINE SHEETS

PRODUCTION MOCK-UP

HALLOWEEN_Press-On Nails_R2

PRODUCTION SAMPLES

PRODUCT LISTING ON CLIENT SITE - WALMART.COM

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MOOD BOARD + ILLUSTRATIONS

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PRODUCT CONCEPTS + LINE SHEETS

HEB_July_Insp

MISC. PRODUCTION SAMPLE

PERFUME BOTTLE CONCEPTS FOR DISNEY