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POLARITIES

POLARITIES

Polarities is a social trend and insights-driven bookazine aiming to deconstruct PESTLE (political, economical, social, technological, legislative, and environmental) modern polarities.

Industry // Publication + Culture
London, England, United Kingdom


ROLE //

Design Consultant | Researcher

CONCEPT //

We are living in a polarized world, one full of coexisting binaries cemented through language. The binary dichotomies between global and local, man and woman, legal and illegal interplay in our global society, while we try to define ourselves and continue our path in evolution.

French philosopher Jacques Derrida pioneered a strategy of deconstructing dualities in the mid 1960s, arguing that metaphysics has installed hierarchies and orders of subordination to various concepts that are core to the way we act in society. There is a problem with this: one term of each dichotomy has always been privileged, determining power for one side and subordinating the other.

Inspired by his theory, we aim to deconstruct the binary schools of thought as a way to unmask their theories and show the hierarchies hidden within the dualities. As suggested by the philosopher, the idea is not to assert dominance of one side over the other but rather to put the two sides face-to-face and explore the dichotomy of the two co-existing concepts, as depicted in the design and layout of these final book.

RESULT //

Gate-Fold Bookazine (Book + Magazine)

SKILLS //

  • Design Research

  • Branding & Identity

  • Print & Layout Design

  • Product Development & Product Design

  • Creative Strategy

  • Art & Creative Direction

  • Design Management

  • Brand Development


MOODBOARD

We chose to use the complementary, warm and cool colors in the below palette to accentuate the dualism of the content of the book. The images with a mix of drawing and photography was chosen as a reflection of the content, as well. The balance of the color choices and the art direction of the the imagery are to show two sides of the dichotomies.

ILLUSTRATIONS

Created by Flavia Felipe. Based on a PESTLE format – Political, Economic, Social, Technological, Legislative and Environmental

P //
CONSERVATISM vs FEMINISM

E //
CONSUMERISM (WE-CONOMICS) vs SHOPAHOLIC (ME-CONOMICS)

S //
NATIONAL IDENTITY vs GLOBAL CITIZEN (GLOBALIZATION)

T //
3D PRINTING vs HAND CRAFTS (CERAMICS)

L //
ALCOHOL vs MARIJUANA

E //
FAST-FOOD vs ORGANIC FOOD

BOOK

The Gate-fold cover and interior concept are a visual representation of the co-exisiting binaries and dichotomies.

PRODUCTION

Production was conducted using Digital printing for the interior, Lithography printing for the cover, and Perfect Binding.