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Tortilla

TORTILLA

Tortilla is a restaurant chain known for their Freshly made, award winning California-style Mexican food.

Industry // Restaurant + Food
London, England, United Kingdom


ROLE //

User Experience (UX) + User Interface (UI) Designer | UX Researcher

Lead research phase of the design process to identify User Experience (UX) problems and opportunities to enhance User Interface, Brand Identity and Brand Awareness.

CLIENT OBJECTIVES //

  • Increase online spending & footfall in store

  • Use the website as a tool to generate interest in properties & franchise

  • Educate customers on products & menu

  • Inform customers about store locations

  • Educate & engage people in the brand story and culture

  • Enhance accessibility, especially on mobile

  • Create a new marketing channel via website

RESEARCH METHODS //

  • Stakeholder Interviews

  • Client Workshops

  • Website Analytics

  • Consumer Research

  • Competitive Analysis

  • Landscape Analysis

  • Usability Testing

  • A/B Testing

SKILLS //

  • Market & User Research (Qual + Quant)

  • User Experience (UX) & User Interface (UI) Design

  • Product Design

  • Marketing

  • Creative Strategy

  • Art & Creative Direction

  • Human-Centered Design (HCD) & Design Thinking Rationale

  • Brand + Design Management

 

DEVELOPMENT PROCESS //

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RESULT //

Synthesized insights to develop strategic design solutions for responsive E-commerce website and Mobile through the use of Personas, Content Outline & Information Architecture, Sitemaps, User Journeys, Sketches, Wireframes, Flowcharts, and Storyboards.


SITEMAPS

WIREFRAMES

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MOBILE

RESPONSIVE WEBSITE

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